Capabilities and expertise
Extensive Direct Response Expertise
North Star Marketing Services is led by Dan Schutzman, who has over twenty-five years in executive leadership positions at top tier direct response companies including QVC, Lenox, ShopNBC, The Franklin Mint, and SmartBargains.com.
- Developed numerous hit infomercials, selling over 500,000 units through DRTV
- Leveraged TV exposure/increased awareness into retail, catalog, and international distribution, selling millions of additional units
- Developed integrated multi-channel strategies optimizing media spend across numerous channels of distribution
- Broad network of resources available to its clients, supporting all aspects of a direct response TV campaign
Unsurpassed Experience in Live TV Shopping
The North Star team has significant experience and expertise honed through years working directly for live TV shopping networks and in association with them.
- Ten years of executive positions at QVC and ShopNBC (re-branded as ShopHQ) where they managed various live TV shopping divisions and developed numerous Home categories
- Managed successful live TV shopping representation companies for 14 years
- Intimate knowledge at all three networks enables North Star to leverage client’s and network’s expertise/capabilities to grow product/brand in live TV shopping
- On site support in West Chester, Minneapolis and St. Petersburg to ensure flawless execution
- Developed product line with financial freedom personality (Suze Orman)-sold $12M on QVC
- Developed and grew Candle Impressions on QVC to $29M