North Star Marketing Services

Dan Schutzman - President

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Dan has over thirty years experience on marketing, business development and entrepreneurial achievement at top tier direct marketing companies, including QVC, Lenox, The Franklin Mint, ShopNBC and SmartBargains.com.  He has developed broad expertise in strategic product development, merchandising, marketing analytics, eCommerce, and live TV shopping

Live TV Shopping/Infomercial Development

  • As an executive at QVC he ran their in-house infomercial division, responsible for all aspects of the business, including creative development, media buys,  telemarketing, and distribution to retail, catalogs, and third party insert programs
  • Launched $25M educational toy business, leveraging DRTV to create brand's awareness to support retail sales

Multi-Channel Integration

  • As VP of the Lenox and Dansk direct-to-consumer division, responsible for all marketing (online and offline), product development, telemarketing, creative services, and customer service functions
  • Through efficient integration of acquisition and retention across print, direct mail, catalog, TV, radio and online, improved the Lenox and Dansk division's profit margin by 36%
  • Developed new business model for QVC Mexico, leveraging DRTV, franchised retail and wholesale distribution - increased revenue by 300% and profits by 500%

eCommerce

  • As Chief Marketing officer of BabyAge.com, enhanced brand experience, increasing conversion rate by 21% through multi-variant testing
  • Implemented new email segmentation strategy increasing BabyAge.com's productivity by 27%
  • As V.P. of Marketing at SmartBargains.com, developed cutting edge personalization strategies; increasing sales by 25%

Dan Schutzman - president North Star Marketing Services

  • As V.P. of ShopNBC's Home division, developed and launched  proprietary cookware line, including competitive market and sourcing analysis and brand positioning
  • Developed comprehensive business, product development and marketing plans for Franklin Mint's die cast car business
  • Spearheaded the Franklin Mint's die cast car business growth from $2M to $75M - negotiated cost-effective licensing deals with Rolls Royce and Chevrolet