Direct Response Strategy

Marketing Plan Development

Define what separates your brand from the competition
Develop a marketing strategy with specific online and offline components: product offering, pricing, promotion, and distribution
Lifetime value analysis

Multi-channel Integration

Evaluate the effectiveness of each of your existing direct response marketing channels
Define the strategy for each marketing channel
Develop multi-channel strategies to improve the efficiency of each channel and overall effectiveness of your marketing spend

Strategic Product Development

Life cycle analysis of key product categories
Opportunity assessment of "white space"
Marketing strategy for upsell and cross-sell development