Is Live TV Shopping Right For Your Business?

The US live TV shopping business is a $9 billion industry
They have 14 million buyers who want to be entertained and educated prior to making a buying decision
The three major networks: QVC, HSN, and Evine are looking for products that lend themselves to a live demonstration across a wide range of categories

Educate millions of potential customers on the benefits of your brand only available through live demonstrations on TV shopping on QVC, HSN or ShopHQ
Your brand will come alive with dynamic on-air personalities demonstrating your product in ways that are not possible in traditional brick and mortar stores or in catalogs
Tapping into this audience is appealing to most brands given the lucrative sales potential and opportunity to expose their brand to millions of viewers

Is your product/brand demonstrable and/or does it have a unique story to explain on live TV shopping
Can you afford to risk the inventory - in most cases if the product does not sell through after the exposure(s), the network will return the unsold goods
Do you have enough margin to enable the live channel to make their margin, which is smaller than a typical retailer, and leave you with an acceptable profit
Do you have substantiation for all key claims - this is critical to appear on QVC, HSN or ShopHQ
If you answered yes to the above questions, do you have the expertise and bandwidth in-house to manage this expansion or do you need support externally

Led by Dan Schutzman with over thirty years of direct marketing experience, including executive positions at two of the three networks
We ensure your expansion into live TV shopping supports your brand and is complimentary to your existing channels of distribution
North Star works closely with you, guiding you throughout the process
We facilitate you easily working through the myriad of steps necessary to have a successful launch and profitable on-going business on a live shopping channel